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Backed by Y Combinator Combinator

Grow your wholesale distribution business with AI

AI agents that analyze your business data, forecast demand, recommend inventory order quantities, and take actions so you can reduce stock-outs and excess stock.

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Product

Optimize your inventory planning decisions.

No more manual line-by-line ordering. Agents forecast demand and suggest the right amount for every product, from your sales rate, your customers and one-offs like promos and holidays.

ReorderSage · updated 06:10 Export
Cover by product
SKUFree stockOn orderSales/wkCoverAI order
SW400-CL961201481.5 wk680
TAPE-48BR882401761.9 wk730
top buyers · last 4 wks
customer3 Aug10 Aug17 Aug24 Aug
Redgate Catering749658
Millbrook Stores416647
Eastwick Group2852
Harbour Foods352130
Calder & Sons1522
NAP-33-2P6404805522.0 wk2,200

Every number explains itself, fully traceable and auditable.

Base demand62
Bank holiday+120
Weather−43
Next week139
80%
time saved on reordering

Catch understocking before it's too late.

Reduce overstocking and free cash from your stock.

Every “where’s my order?”, handled. The agent checks the order and drafts the reply before you’ve opened the thread.

Customer service
My queue · 11SalesOrdersAll
Draft ready8
Priya Nair
Re: order 0000122040
drafted
Millbrook Stores
Stock and ETA on SO-4471
drafted
Eastwick Group
Return two damaged cases
drafted
Dan Riley
Alternative for 12×400g
drafted
Needs you3
New customer
Trade account request
unknown sender
Melissa Grant
Wrong pack size received
missing info
Sent41
Redgate Catering
Re: invoice 0000121881
Sent 09:26
sent
Harbour Foods
Delivery window for Tuesday
Sent 09:04
sent
Calder & Sons
Out of stock alternatives
Sent 08:51
sent

Agents work the queue 24/7.

Re: order 0000122040
Priya Nair · Lakeside Deli · 09:12

Morning,

Could you let me know when our order is arriving?

Thanks,
Priya

Found the order, tracked both deliveries9s
Looked up the orderSage
Tracked the couriercourier
Checked the napkinsWensum
Drafted the reply
50%
of queries answered by the agent

Delivery dates, straight from the ERP.

Order tracking, checked live.

Returns, handled to your policy.

Talk to the AI, not the spreadsheet. The AI learns how your business actually runs, and updates the moment you tell it something new.

Customers who went quiet4 tables
invoices
customers
Order history
Order gaps
Customer details
Quiet customers
Dashboard

Analysis at your fingertips. Ask in plain English; the agent pulls the data, does the analysis and shows the working.

New chatashmere · 12 months
Which 20% of products make 80% of our margin?
Margin concentration across 1,100 products31m
Pulled 12 months of invoicesinvoices
Joined cost pricesprice list
Ranked products by margin
Drew the concentration curve

Close: the top 18% of products make 81% of margin. The tail is heavier than the rule:

SliceProductsMargin share
Top 18%19881%
Middle 42%46017%
Bottom 40%4422%

312 tail lines made under £50 of margin each. Want a delist candidates list, checked against customer dependencies?

Ask Whitespace AI…

No more Excel afternoons.

The agent pulls the rows and does the digging while you get on with the day.

10×
faster data analysis

No pulling data. It reads your ERP and files directly.

No hunting for columns. It knows what every field means.

No hours of digging. The agent works the problem for as long as it takes.

Customers

Join other winning wholesale distributors.

Inside Kingfisher Direct's warehouse in Retford
Kingfisher DirectIndustrialBuilding materialsSales & customer service

Wholesale distributor of 35,000+ industrial and commercial products, supplying local businesses, Fortune 500 companies and the public sector. Manual order processing and customer queries were slowing the team; Whitespace helps them grow without adding headcount.

Whitespace is taking the manual work out of our processes and freeing the team to focus on work that matters. They are fantastic partners to work with.

Richard Martin
Co-Founder & Director, Kingfisher Direct
Warwick's offices in Gloucester
WarwickTextile & apparelInventory planning

Fabric wholesaler for the domestic and commercial interiors industry, selling to furniture manufacturers, retailers and interior designers globally since 1988. Repetitive tasks and valuable data sitting unused in their systems; Whitespace is how they solve both.

Whitespace is a marvel. Their AI develops as it learns our business and moulds to our data. Improved analysis, strategic clarity, process enhancement are hallmarks of Whitespace.

John-Andrew Ovenstone
Owner & Managing Director, Warwick
Platform integrations

Works with the systems you already run.

SAP
NetSuite
Epicor
Infor
Microsoft Dynamics
Sage
Salesforce
HubSpot
QuickBooks
Acumatica
Outlook
+ Request an integration
Platform implementation

We get you set up and live in weeks.

Week 1

Connect your systems

We plug into your ERP, inbox and spreadsheets, and build the knowledge base.

Week 2

Set up your agents

We configure the agents on your real workflows and calibrate them with your team.

Weeks 3–4

Deploy with your team

Your team goes live with the agents, and we stay close until the numbers hold up.

Every agent runs on

The Whitespace brain

A living model of your business: your systems, your rules and your team’s corrections, kept in one place every agent reads from.

Keeps your rules.

Cover targets, supplier quirks, who gets what price.

Learns from corrections.

Change a draft once and the next one comes out right.

Remembers per person.

Your buyer and your credit controller get different answers.

Shows its sources.

Every answer names the files and rows it came from.

A note from our founder
Alex Tung, Co-Founder and CEO of Whitespace
Alex Tung
Co-Founder & CEO, Whitespace

My family spent 30+ years supplying physical goods. Their business, like most in the industry, runs on emails, spreadsheets, phone calls, and outdated systems. Teams spend hours each day processing orders, filling in spreadsheets, and managing email threads.

This is starting to change. AI agents can now learn from your teams, operate inside your systems, and give people their time back to focus on work that moves the business. I’ve seen this firsthand deploying AI products and advising Fortune 500 manufacturers and distributors at BCG.

I want to bring the latest AI technologies to wholesale distribution businesses that move the physical goods economy, so they and their people can continue to thrive for decades to come.

Backed byY Combinator Built by teams from University of CambridgeUCLBCGBioNTechInstaDeep
FAQ

Questions, answered.

Common questions we get from wholesalers and distributors. Anything else, just ask.

01How long does it take to get set up?+
Most businesses are live within 2–4 weeks. Setup involves connecting to your systems, configuring the AI agents, and testing on real workflows.
02Do I need to replace my ERP?+
No. Whitespace sits on top of the ERP you already use.
03What if the AI makes a mistake?+
We calibrate the agent to your operation before it goes live. You decide what it handles on its own and what gets routed to your team for review.
04Do I need to hire someone to manage the AI?+
No. Your existing team stays in control. They review exceptions instead of doing the repetitive work.
05How do you keep my data secure?+
Your data stays private and encrypted, and is never used to train models for other companies. If you have specific security requirements, tell us and we’ll work within them.
06What does it cost?+
Pricing depends on your usage volume and the workflows you want to automate. Whitespace typically pays for itself within 3 months. Book a call and we’ll walk you through it.

See how you can stay ahead of competition.

30-minute call to see how Whitespace can help your business.

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